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  • Pub Date: Feb 19, 2010 - 1:00 am
  • Steven Solomon on Water: The Epic Struggle for Wealth, Power, and Civilization and Max Siegel on Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation
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  • Steven Solomon has written for The New York Times, BusinessWeek, The Economist, Forbes, and Esquire. He has been a regular commentator on NPR's Marketplace, and has appeared as a featured guest on the late Tim Russert's CNBC show, NPR's Talk of the Nation, Bloomberg TV, and on many other news shows. He has addressed the World Affairs Council, Center for Strategic and International Studies (CSIS), and university forums.

    A marketing innovator across the sports and entertainment industries, Max Siegel made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that he held dual titles at Sony/BMG, serving as both senior vice president of Zomba Label Group, where he was on the executive team that managed the careers of stars such as Britney Spears, Justin Timberlake, and Usher; and as president of Zomba Gospel, where he helped mastermind the unprecedented success of gospel stars such as Kirk Franklin, Fred Hammond, and Donnie McClurkin